SEPTEMBER 20
MODERNHOUSE, LLC X ARIZONA CARDINALS HISPANIC HERITAGE MONTH "MERCADITO" VIP ENTRANCE
GREAT LAWN PRIVATE ENTRANCE
CAR SHOW, LIVE MUSIC, FOOD VENDORS, FREE GIFT FROM US (FIRST 500)
Frequently asked questions
Safety & Security at First Fridays IN GLENDALE ARIZONA
Your safety is our top priority. To ensure a secure, family-friendly environment at State Farm Stadium, we partner with Insignia Security, Blanco Security, and the Department of Public Safety (DPS) to provide complete coverage throughout the entirety of every event. Our comprehensive safety strategy includes extensive pre-event planning, continuous ground-level security patrols, and high-level aerial drone monitoring to maintain visibility across the entire venue at all times.
ADMISSION & PARKING
Entrance to First Fridays at State Farm Stadium is completely free! Come out and enjoy our local food trucks, unique arts & craft vendors, and the Kid Zone with the whole family.
Parking is $10 per vehicle, and this directly supports a great local cause each month. Your attendance and parking contribution help us continue giving back to the community!
HOW DO I BECOME A VENDOR?
We love welcoming new local businesses, artisans, and food vendors to our community! To apply for an upcoming First Fridays event, simply click the Vendor Application link located at the top of this website to complete and submit your application.
MONTHLY THEMES AND FEATURED EVENTS
Every First Fridays brings a brand-new, exciting theme to the venue!
For October, we are celebrating with a Halloween Theme:
- Trick-or-Treating: Bring the family and trick-or-treat directly at our vendor booths.
- Costume Contest: Dress to impress in your best Halloween costume.
- Entertainment & Prizes: Enjoy a live DJ, live music performances, exciting raffles, and so much more!
MERCADITO TICKET EXPERIENCE
Get ready for the ultimate game day setup! Purchasing a Mercadito ticket grants you exclusive entry to our private tailgating experience starting 3 hours before game time.
Event Highlights:
- Exclusive Access: Doors open at 9:25 AM for the private pre-game tailgate, leading up to kickoff at 1:25 PM.
- Live Entertainment: Enjoy live Rock en Español performances and a classic Lowrider Car Show.
- Food & Fun: Explore a variety of delicious local food trucks and vibrant vendor displays before heading in for the game!
Blanco Protection Agency is a premier security firm specializing in events, festivals, and corporate security services. Providing dedicated, professional security personnel trained to manage high-capacity crowds, control entry points, and maintain safety.
Key Services & Expertise:
- Event & Festival Security: Specialized in crowd management, guest safety, and proactive issue resolution to maintain a secure, family-friendly environment.
- Onsite & Patrol Services: Providing round-the-clock surveillance, asset protection, and physical security presence tailored to venue requirements.
- Professional Standards: Operating with fully licensed, Arizona DPS-certified guards trained to resolve potential safety concerns before they arise.
Insignia Event Services is a full-service event production and management company directly affiliated with the Arizona Cardinals and State Farm Stadium. They specialize in turnkey operational solutions, large-scale event logistics, and venue management across major sports, concert, and community events.
Key Services & Capabilities:
- Operations & Logistics: End-to-end site setup, layout execution, crowd flow routing, and on-site operational staffing.
- Transportation & Parking: Comprehensive parking management, traffic routing, safety planning, and ground transportation logistics.
- Venue Logistics: Exclusive operational oversight for exterior venue spaces including Sportsman’s Park, Heritage Park, and major stadium grounds.
The Arizona Department of Public Safety (DPS) provides high-level law enforcement authority and state-level coordination to keep First Fridays safe and accessible at State Farm Stadium.
Key Responsibilities & Contributions:
- Law Enforcement & Rapid Response: Onsite DPS officers work alongside our private security partners (Insignia and Blanco Security) to provide immediate, armed response capabilities and maintain overall law enforcement oversight.
- Public Safety & Inter-Agency Coordination: DPS coordinates with local law enforcement, stadium operations, and emergency medical services to execute a unified, high-standard safety plan across the entire stadium grounds.
Modernhouse, LLC is a full-service event management company.
- Vendor Coordination: Vetting, onboarding, and managing load-in logistics for food trucks, artisans, and retail vendors.
- Site Mapping & Design: Building custom venue layouts optimized for guest flow, and vendor visibility.
- Permitting & Compliance: Handling vendor licensing, city special event permits, county health regulations, and tax compliance.
- Safety & Security: Coordinating directly with venue, private security teams, and law enforcement.
- On-Site Execution: Managing live entertainment, ground operations, Key fun event features, and real-time troubleshooting from setup to teardown.